I Do, Now I Don't and Now I'm Stuck with this Ring
Innovative Website Launches
NOVEMBER 20, 2006 (New York, NY)
It has been all over the news lately. What do you do with your jewelry from your past lover, fiancé, husband? Celebrity, Ellen Barkin just recently auctioned off her jewelry including her wedding ring from ex-husband Ron Perelman, raising a whopping $20.3 million. These days, an estimated 50% of marriages end in divorce. After the split, most people are left wondering what to do with their accumulated jewelry and most importantly "the engagement ring." It did stand at one time as the symbol of your relationship and now that its over the ring is just a large asset that's sitting in your drawer, right? WRONG! With the launch of we help answer your "what do I do with the ring?" question. In the past people have brought it back to a jeweler and have not received the rings deserved value. Now, that problem is in the past.
is set up as a typical auction style website. Engagement rings are posted, bid on and given to the highest bidder. Where I Do, Now I Don't differs from other sites is the assurance that each ring is 100% authentic. In order to post a ring on the site, the ring must have a certificate of authenticity from one of the three most respected gemological laboratories, GIA, AGS, or EGL.
The owner of the website has a story much like many people these days. A few years ago he thought he had met the love of his life. She was smart, beautiful, and funny. Finally ready to settle down he picked out a beautiful, EXPENSIVE ring. It depleted him of his life savings but he loved her and she was worth it (so he thought.) A few months into the engagement he came home from a tough day at work only to find that their apartment was completely empty. All of his fiance's stuff was gone, and all that was left was the engagement ring lying on a table. Besides being completely devastated about the evident breakup he was left wondering what to do with this ring. Unsure if he should save the ring for the next or sell it back to the jeweler he decided he never want to see the symbol of the broken engagement again. He went back to the jeweler where he bought it. When the jeweler who had just sold him the ring 3 months earlier told him how much he could buy it back for, he was shocked! He was offered 32% of its original cost. Now stuck with a ring he decided to start the website The mission is to help those who made the wrong decision and those who are about to make the right decision. Those selling the rings will be able to get back more value for their ring and those embarking on the right decision can buy a ring at an affordable price.
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